From Saturday 20th to Tuesday 23rd February, the international event organized by Rimini Fiera, in collaboration with Unionbirrai and the patronage of Italgrob, dedicated to brewery specialities, craft beers, technologies, equipment and raw materials, will once again be held, bringing together the sector’s entire production chain.
On Saturday, Sunday, Monday and Tuesday, Italian and foreign importers, distributors and wholesalers, brewery owners and master brewers, restaurateurs, pub, bar and hotel owners and managers will be able to discover and taste the year’s very latest product and network at the various events dedicated to them. On Saturday and Sunday BEER ATTRACTION will become an “event”, with admittance also open to buffs and connoisseurs.
The layout of the expo, which will be held in the west wing of the west area of Rimini Fiera expo centre (twin halls A7 and C7), will be organized in three macro sectors
The first will be dedicated to beer, the expo’s key player, hosting not only craft beers, but also brewery specialities, Italian and foreign regional joint stands. Alongside the beer, there will be the tech sector with plant, systems and raw materials. This is a sector that visitors will find throughout the halls and which, compared to last year, will be greatly enlarged with the participation of leading companies from the technology field that cover the entire production chain (processing, packaging and end-of-line).
The new feature of this edition is the combination of the Food area with the beer and tech sections, with companies producing food specialities able to be matched with brewery specialities and the participation of prestigious chefs and beer specialists, which has led to the realization of a show cooking area
There is a busy program of events dedicated to beer. In the BEER ARENA – the events’ location – there will be awards ceremonies, courses and in-depth coverage.
Lastly, following the positive experience of the first edition, this year BEER ATTRACTION OFF will once again animate the Riviera, thanks to countless after-expo events, organized in the trendiest venues in collaboration with the breweries talking part in the expo, an opportunity for highlighting all the brewery specialities.
On all four expo days, there will be a shuttle service connecting Rimini railway station with the WEST entrance to Rimini Fiera. The shuttle bus will run every 15 minutes and stop at stop N° 9 before arriving at the WEST entrance.
Great event! Too bad there are no longer direct flights from the UK. Let’s change that so we can go to Beer Attraction next year! Join the campaign Facebook.com/UkToRiminiFlights
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