In one book, you can read not just the epilogue to the craft beer revolution but also the prologue to the maturation of the new wave of brewing. Beer Means Business is the assessment of opportunities and threats in the beer supply chain through a review of economics and marketing in the UK brewing industry today. Among other things, the author, Csaba Babak investigates the paradigm of ‘grow or die’, competition beyond the marketplace as well as the responses to the pioneers’ identity crises. This book is expected to prompt debates about the future that awaits both beer businesses and enthusiasts.
Through a contemporary and pragmatic analysis of the UK’s beer marketplace, Beer Means Business outlines the forces behind the unprecedented evolution as well as the potential scenarios within the complexity of the beer supply chain.
“The UK brewing industry has been extremely dynamic in recent years and it’s no longer possible to identify standard business models or explain this evolution in traditional ways. What has happened in the UK is unique and requires individual research instead of comparisons with other markets,” explains the author, Csaba Babak.
“Most literature about the beer industry in the UK is retrospective or at best reactive. I understand the reluctance to look ahead as things change particularly fast, but ultimately it is today’s activities that will define the future of the beer scene and the space for business ambitions. With this book, I wanted to stimulate and contribute to constructive debates in the beer industry on how to fuel the current momentum and diversity.”
“I dared to predict trends of further evolution in the businesses as well as the marketplace and I am excited to see how things will pan out. There are some big challenges ahead of the beer industry: growing intensity of competition, shifting emphasis from marketplace to policy making, subsiding distinction among products or the consolidation within today’s beer category, for example.”
If you are interested in the business outlook in this dynamic sector or you are concerned for the future of beer in the UK, you will find plenty of food for thought in Beer Means Business.
Beer Means Business is published by Rethink Press and released on 6th July.
It is available on Amazon: the paperback format is £10.99 and the Kindle version is £4.99.
As part of the launch promotion, the Kindle version will be available for 99p on 6-7 July.
Further information: www.beermeansbusiness.com
2014 BeerBartender - All Rights Reserved. Designed by Bliss Creative | Developed by BeerLab