If you read our blog and if you read it often you will have noticed that the entire team has its say. Take me for example. I don’t write often but when I do I will certainly refer to my beloved England.
This was one of those times when, while searching the internet I came across the following article: Historic London Borough flea market celebrates its thousandth birthday and it is celebrating by creating what else but a special beer.
But what is the Borough market? It is one of the largest and oldest flea markets in London. It’s an attraction for foodies and tourists. Here you will find quality fresh products from around the world. In the Borough you will see chefs and restaurateurs shopping, as well tourists or just plain old folks enjoying good food and drink.
First references to the Borough can be found around 1276, although the market itself claims that it has existed since 1014. It is said that in 1752 the market was causing such traffic congestion to the surrounding areas that it was abolished by an Act of Parliament. The market reopened in a different location, four years later, in 1756, under a new law. It occupied an area of 18.000sq.m. During the 19th century it became one of the largest food markets in London due mainly to its strategic location.
After several relocation’s, renovations and many awards from 2007 until today, the Borough market is turning 1000 and is brewing beer.
As we have said in other articles, nothing happens by chance. The beer produced incorporates the rich brewing history of the area, since the Southwalk region was once the site of the famous Hop Exchange which opened its doors in 1867 and was the central/main market for buying and selling hops.
This beer uses the British hops variety, Fuggles hops, which were chosen and planted by Liam Shannon in the markets gardens. For the production of the beer, Mike Hill, of Utobeer, (a unique beer shop in the Borough definitely worth visiting) an expert in draft beers worked together with Johnny Park, head brewer of Tap East microbrewery. And in collaboration with the “scientific” point of view of connoisseur Melissa Cole created a unique beer from fresh hops with fine citrus aromas and an alcohol level of 4.5%.
The originality of the Borough Market’s millennium brew don’t stop here. They decided to have a contest in order to name the new brew. Borough Market fans and beer enthusiasts suggested names that would be suitable for the birthday beer. Hundreds of names arrived at the Boroughs Twitter, Facebook and other social media accounts for Melissa to choose her top five favorites according to how well they described the flavor of the beer as well as the personality, history and “heart” of Borough Market or simply which would make her laugh. Voting fans decided on the name “Borough Barrow Bitter” as the final winner. The winning name was suggested by Sara Headworth, who was invited to a special event at the Borough on November 20th to pull the first pint together with beer blogger, author and journalist Pete Brown.
Those of you who will visit or are in London will find this draft beer at The Globe and The Rake pubs located in the Borough Market. You will also be able to find it in limited quantities in retail stores as long as supplies last. Just so you know I am already there in spirit. If anyone reading these line has the chance to try the “Borough Barrow Bitter” birthday brew, send us your opinion or a bottle or two, you know we will not refuse.
This post is also available in: Greek
Η Δανάη Μαργαριτίδη έχει πτυχίο Διοίκησης Επιχειρήσεων και μεταπτυχιακό τίτλο Δημοσίων Σχέσεων του Πανεπιστημίου του Λιντς. Γύρισε στην πατρίδα εξαιτίας της εμπιστοσύνης της στην δύναμη που δείχνουμε ως λαός στα δύσκολα και της αγάπης για τους δικούς της ανθρώπους. Τον τελευταίο καιρό κάποια μοίρα της παίζει "ένα παιχνίδι" και η Ζωή την έφερε σε επαφή με την μπύρα..
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