Both nationally and internationally beer is not only a popular classic but also a real source of innovation and inspiration in the sector. Whether it is craft beer in hundreds of different variations, original beer cocktails or innovative beer creations with a refined coffee note – this year Brew Berlin once again showed everything the Amber Nectar & Co has to offer. A total of 37 exhibitors demonstrated this at Bar Convent Berlin (BCB), Europe’s most important premium trade show for the bar and beverage industry. Attending the event were international companies from the USA, Great Britain, Italy, Japan and Estonia as well as numerous names representing the German art of brewing.
Brew Berlin has doubled its figures since last year and Bar Convent Berlin also once again posted its best scores ever with a total of 317 exhibitors – an almost 20% rise over last year – and 11,064 trade visitors – up 15%.
Numerous newcomers featured at Brew Berlin came from Berlin itself, the boomtown of the “new German beer scene”. These included the likes of Stone Brewing, BRLO or Berliner Berg. Though established Berlin breweries like Brauerei Lemke or Schoppe Bräu also used the exhibition space as a networking platform. National breweries attending included Bitburger, Carlsberg, SAB Miller, Ratsherrn and And Union. Brew Berlin also had a fair bit to offer internationally. Just attending from the United States alone were the Brewers’ Association, the Aviator Brewing Company, Big Boss Brewing, North Carolina Craft Brewers’ Guild and Pig Pounder. Also adding to the international mix were ELAV Birrificio Indipendente from Italy, FABALA from Japan, Lehe Brewery from Estonia or the Leeds Brewery from Great Britain. “Berlin is once again becoming a hub of innovative beer culture. We are delighted that so many new domestic and foreign breweries have discovered Brew Berlin as a B2B platform,” said Helmut Adam, one of the three founders of BCB and Brew Berlin. Numerous different sectoral representatives were also on site including the US Brewers’ Association.
Craft Market Broadening
The beer scene is becoming increasingly experimental and both restaurateurs and consumers are now far more open to new things: as was very clearly shown this year. At the same time, many of the beer start-ups are now already in their next phase of development. Alongside more experimental ales they now, for instance, also offer various lagers enabling them to appeal to wider customer bases. They come to Brew Berlin to show these new ideas to the market because the event attracts beer connoisseurs from all over the world. “Next year Brew Berlin will already be celebrating its fifth anniversary. We are really delighted this segment has developed into such as strong pillar of our international beverage trade show,” says Petra Lassahn, Director of Bar Convent Berlin and Brew Berlin.
In addition to the rise in exhibitor numbers the supporting programme has also grown. Themes here included the boom in beer gastronomy in the age of craft beer, international beer trends or the art of mixing beer-based cocktails. “I am delighted that craft beer is gaining a greater and more innovative status. Today, it is bigger than ever. With Brew Berlin BCB is reflecting the trends in line with this development. There were some good topics among the talks here,” said, for instance, Frank Reinwand, European Sales Director at Stone Brewing, summing up.
The next edition of Brew Berlin will be held as part of Bar Convent Berlin on 10 and 11 October 2017 at “Station Berlin”.
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