Ahead of the star studded UEFA EURO 2016™ final draw in Paris on 12 December, Carlsberg, the Official Beer to the UEFA EURO 2016™, announced its marketing campaign for the tournament in France next summer.
Carlsberg’s promise for the tournament will be to “do it better for the fans”. The campaign is built around Carlsberg’s well known ‘probably the best’ universe and will deliver on this by creating probably the best prize ever for a football tournament and pioneering a new digital platform for live consumer engagement.
The campaign will be fronted by Carlsberg’s Global Brand Ambassador Peter Schmeichel, who in true Carlsberg style, will take part in a series of events and supporter led activities in and around the final, with fans being given the chance to meet the great Dane himself.
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