The Hellenic Brewery of Atalanti (EZA) starts the new marketing year with a renewed air of confidence.
At the General Meeting that took place February 20th it was decided that the share capital should be increased by €2.5million by waving the rights of existing shareholders and direct coverage of the modified amount by DAMMA HOLDINGS S.A, an investment company of Dimitris Daskalopoulos. This is the second investment exposure of entrepreneur Dimitris Daskalopoulos’ company which is based in Luxemburg. This venture was proceded by the company’s entry in the cosmetics field and more specificaly in the share capital of Korres Natural Products. Mr. D. Daskalopoulos sold Vivartia, former Delta, in 2007.
Following the share capital increase and in conjunction with the direct purchase of the existing shares held by family members of the Syrian DAMMA HOLDINGS, the new shareholder structure of EZA is as follows:
A. Syrianos 66.1% and DAMMA HOLDINGS 33,9%
DAMMA HOLDINGS will participate with two members in the new 7-member Board of the company and will have considerable participation in all significant decisions of the Hellenic Brewery of Atalanti Consulting advisor of DAMMA HOLDINGS SA with substantial contribution to the completion of the transaction will be Core Capital Partners.
This capital increase, marks the administration’s commitment to the implementation of an ambitious but realistic strategic development, with the main vision of the merger of Greek brand names from the wider industry of beer, soft drinks and bottled water with common shares and aimed at having a distinct presence in the Greek and foreign markets.
The implementation of this goal is to mainly give priority, as well as the respective support to native Greek production and innovation. It will seek to capitalize on the competitive advantage offered by Greek agriculture, industry and modern distribution networks in the internal and external market.
The Hellenic Brewery of Atalanti is known in the Greek market for its imported beers (Krombacher, Arcobräu, Bavaria, Augustijn and Gulden Draak) as well as her own production line (Pils Hellas, Berlin and Blue Island). In the past it had in its portfolio the InBev beers (Stella Artois, Franziskaner, Beck’s, Leffe, Hoegaarden etc), while the German Löwenbräu is produced in Greece, having the rights, since the family of Mr. Syrianos had acquired the premises in Atalante from the German company in 1989. It is worth recalling that the German brewery founded a subsidiary in Greece in 1980.
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