According to consumers FIX beer was the first beer produced in our country (Greece). Some say it was the first beer produced by the liberated from Turkish oppression and newly established Greek state. But according to other sources FIX was not the first brewery since breweries could be found throughout the region (Athens, Patissia Piraeus) but they weren’t able to withstand the competition, much like what happened many years later to the FIX brewery, as well as the beer. Financial problems and a new rival product led the brewery to stop production and shut down in 1982, having accumulated a 6 billion drachma debt.
Despite the fact that the product was not in the market any longer, discussions regarding FIX beer continued for several years. Since then some attempts have been made to bring back the beer. For example in 1995 an attempt was made but it was met with many legal problems regarding the logo and the case was taken to court. It seemed as though we would never see FIX beer again. In June 15 of 2000, Basilis Kourtakis’ company, Olympic Brewery SA, brought the traditional FIX beer back into the market. A move which unfortunately was met with failure. In 2010, Giannis Chitos’ company became the new legal owner of the beers’ logo by obtaining it from Basilis Kourtakis and successfully returned FIX beer to the market.
The new company started its operation in January of 2010, with the participation of the Gkreki brothers. In a modern brewery, which is constantly being upgraded the production of Fix Hellas; the well known blond Lager was reintroduced and was bottled in March of the same year. The 12.000sq.meter factory sits on a 50acre lot in Ritsona, Evia, not far from the Athens-Lamia national highway. The ultramodern facilities have the ability to produce up to 550.000 centitilers per year. Out of a total of 200 employees approximately 70 are involved in production. The brewery uses entirely environmentally friendly production procedures and this factor is taken into consideration in any upgrade. The two upgrades that have taken place between 2010 and 2012 have pushed the production potential to 18 tanks of 1200 and 42 tanks of 600 liters respectively.
The ability of such a significant output, led to the production of Fix Dark in February of 2012 and of Fix Royale exactly two years later. Therefore, Olympic Brewery now has three labels, a blond lager, a dark lager and a Weiss.
Olympic Brewery contributes to Greek entrepreneurship by investing in equipment, creating new jobs but mostly through the Barley Crop Under Contract Program, which supports the Greek farmers by utilizing domestic production of barley for the production of beer. This is a program that began in October of 2011 and to this date it covers 3000 acres of Greek land (in Evia, Viotia and Magnisia.). The objective is to be able to cover the brewery’s needs using exclusively Greek barley.
Another important point worth mentioning is the fact that Olympic Brewery has three offices, one in Athens, one in Thessaloniki and one on the island of Crete. It also has five distribution centers one each in Athens, Thessaloniki, Kavala, Crete and Kozani. Olympic Brewery exports its beers in 20 countries, among which are countries traditionally known for their beer consumption, such as England and Germany as well as the Netherlands, Australia, Canada, Cyprus, South Africa and China. Since the brewery is only an hour’s drive from Athens it is a good location for various cultural events, such as the art exhibition which it recently hosted on its premises.
This post is also available in: Greek
Ο Νικολά Ραδίσης, είναι ο ιδρυτής του BeerBartender και κύριος αρθρογράφος του beerbartender.gr. Είναι Σύμβουλος Μπύρας και επιμελείται την λίστα μπύρας και αρθρογραφεί σχετικά μ' αυτή, στο House of Wine. Είναι μέλος της Ένωσης Μπάρμεν Ελλάδος, του British Guild of Beer Writers και της CAMRA.
2014 BeerBartender - All Rights Reserved. Designed by Bliss Creative | Developed by BeerLab