As part of its global advertising campaign “Cities of the World” Heineken, in collaboration with Daily Secret, introduces an innovative way for you to discover unique and unknown destinations and experience exciting happenings around Athens. The ride is on Heineken and the destination is unknown. Will you attempt a ride?
For the next three weeks, spot the Heineken cars on the city streets, stop one and get in, it’s completely free. The City Ride will lead you and up to two friends to an unknown destination in Athens to enjoy a unique experience. It’s simple. Download the Taxibeat app. Choose the route, Heineken City Ride. Once in the taxi, answer the driver’s questions and enjoy an experience that fits your personality. A visit to a retro barber? A ride to a well hidden courtyard? Cooking alongside the chef of a hip restaurant? Dare to step outside the ordinary and discover your city through a completely different path.
The campaign started strong with the introduction of collectible bottles of Heineken beer which feature the names of Greek cities, Athens,Thessaloniki, Patras and Heraklion while at the same time there is an ongoing contest featuring more then 10.000 free taxi rides in the same cities. Now Heineken is offering more unforgettable experiences.
Skepsou “Ginete” forget your usual way to the city center and live a unique experience especially designed for you by Heineken and in association with Daily Secret.
Stay tuned, as Heinken surprises don’t stop here. #skepsouginetai
This post is also available in: Greek
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