You will all remember and you all have seen beer cans with team logos in the supermarket. Oftentimes, this product may contain a well known beer, since it was possibly produced in a well known brewery.
In Belgium, however, they have now gone a step further. The beer cans will not only have the well known logos, but illustrations of players as well. Specifically, the Belgian national soccer team will enable every consumer to choose their favorite player and enjoy a beer with him (!).
Juliper beer (in Dutch), sponsor of the Belgian national team (owned by the group ABInBev), has decided to make an innovative move and create collectable cans that have pictures of the players on them. Juliper, thus, satisfies collectors and at the same time promotes its product. Indeed, the back of the can has the following “True men don’t collect stamps or coins, they collect the national team beer cans”. Unfortunately the particular cans aren’t available outside of Belgium, but if there is a large demand for them the company may consider exporting them.
So if you visit Belgium enjoy drinking beer with, Kompany, Fellaini and Mirallas in a can, by your side!
This post is also available in: Greek
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