Creative new beers – they’re what make Brew Berlin one of the top international destinations. On 10 and 11 October 2017, exciting names from the craft beer community will exhibit at the trade show, which is a part of the Bar Convent Berlin. Craft brewing of beers with special aromas is booming worldwide. Bar operators, restaurateurs and retailers from around the world come to Brew Berlin at Station Berlin to find out which beers they mustn’t miss. Here’s a first look.
Trend No. 1: Fruity but not sweet
“Beers are popular in 2017 that are pleasantly fruity thanks to fruity hops or dry-fermented fruits but that don’t taste sweet”, says Johannes Grohs from Next Level Brewing. Participating in Brew Berlin for the first time, the Austrian startup is leading by example. Grohs, who has a beer sommelier degree, and his partner, a multiple Austrian national hobby brewing champion, will present Lemon Thyme – Freestyle Gose, a beer spiced with lemon, thyme, Indian coriander and sea salt. “This is our freestyle version of the ancient German sour beer style”, explains Grohs. “The perfect match for seafood and fish.”
The Global Drinks Partnership, which specialises in distributing premium spirits with a focus on international premium beers and cider, will also introduce a fruity beer: Rubaeus, with fresh raspberries, is produced by Founders Brewing Company in Michigan. Launched about 20 years ago by two college students, the US company today is considered one of the top international craft brewers, supplying restaurants, bars and wholesalers in 23 countries.
Trend No. 2: Classic beer styles, reinterpreted
“Craft beer is all about a vast range of styles”, explains Marc Rauschmann from BraufactuM. Belgian styles, for example, are interesting but still under-represented, he says. “Old German styles are extremely exciting, too, brewed with lots of rough edges as they are.” Rauschmann is considered the craft beer authority in Germany. The holder of a doctorate in brewery technology brought the craft beer trend to Germany when he started his company in 2010 as a subsidiary of Radeberger Group.
Rauschmann first exhibited at Brew Berlin in 2011. He values the platform for its international audience of experts and its unparalleled closeness to the bar industry, which is meeting at the concurrent Bar Convent Berlin. “More and more bars are discovering craft beer for themselves. That means lots of potential for us producers.” Among the brews Rauschmann will be bringing to Brew Berlin this year is Soleya, a beer brewed in the Belgian saison style – a pale, highly attenuated ale with a pronounced hop flavour.
Hackney Hopster is similarly heavy on the hops. The Pacific pale ale by first-time exhibitor London Fields Brewery is brewed with hops from New Zealand and the US. “It’s our most popular beer,” says Danny Jennings, who describes the flavour as “strong, with an incredibly hoppy aroma.” He’ll be at Brew Berlin to win over the international audience of experts. “We aim to perpetuate our name on the craft beer map of London.”
Steamworks, a Canadian brewery, already realised last year that Brew Berlin generates lots of international attention for new brands. “We had a great response at the show and saw excellent sales after the show”, says Herbert Ottenschläger, who runs European distribution from his office in Bavaria. Among other products, Steamworks hopes to score points with the expert audience this year by presenting its Killer Cucumber Ale. “The lively ale with Belgian yeast and organic cucumber is without equal in Europe and perfect for beginners”, says Ottenschläger.
Trend No. 3: IPA with new momentum
The India pale ale is still the star of the craft beer movement. Expert Marc Rauschmann isn’t surprised: the “IPA is wonderfully versatile and variable. We brewers can experiment with many varieties of hops. That’s why the IPA will continue to deliver lots of fresh momentum for the industry.” Once again this year, several India pale ales will be available to sample at Brew Berlin. London Fields Brewery’s Easy IPA, for instance, has a soft, slightly bitter flavour and was designed for daily enjoyment – just like All Day IPA by Founders in the US. The Canadians at Steamworks will present Jasmine IPA, a well-balanced IPA with a soft finish to which jasmine flowers are added in the fermentation tank. And Next Level Brewing from Austria will be at the show to present Five O’Clock – Earl Grey IPA, a classic IPA that’s refined during brewing with real Earl Grey.
Think outside the beer stein: Cider at Brew Berlin
The worldwide success of craft beer has spurred growth for other traditional beverages: cider, for example. “In the UK, the markets for beer and cider are tightly interwoven”, says Luke Fenton from Thistly Cross Cider. “And more and more cider producers have been emerging in the wake of the craft beer revolution.” This trend is slowly starting to spill over from the UK to Europe and from there to the rest of the world, he adds. “Our ciders are already very popular in Sweden, France, Germany and even the US.”
Thistly Cross Cider will present seven different varieties at Brew Berlin. They’ll include Whisky Cask Cider, which is fermented with champagne yeast before maturing for six months in single malt casks. “The result is a subtle aroma with honey, vanilla and oak notes”, Fenton promises. Also at the show: Elderflower Cider, whose strong taste comes from wild elderberry.
About Brew Berlin
Beer for bars – that’s what Brew Berlin is all about. The annual trade show provides a platform for manufacturers and distributors of international premium beers to meet directly with restaurateurs, importers and specialist wholesalers. The Brew Berlin brand has been a part of the Bar Convent Berlin, Europe’s leading premium trade show for the bar and beverage industry, since 2013. In 2017, the successful trade show duo will take place at Station Berlin on 10 and 11 October. About 10,000 trade visitors are expected to attend.
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