Kaiser Blonde was highlighted as the most innovative product of the beer category from the Greek consumers!
Kaiser Blonde is only 8 months on the Greek market. The 3.000 consumers that took part at the research of TNS ICAP, have chosen Kaiser Blonde as “Product of the Year”. Consumers recognized at Kaiser Blonde, a high quality product with special appearance and unique taste.
The goal which was set by Mythos Brewery, was to demonstrate innovative products in order to expand the tasting borders of the Greek consumers. This goal is counted as achieved by the company with the award the product has won. In a short period Kaiser Blonde has won the trust and became one of the favorite beers in Greece.
According to Niki Spyropoulou – Marketing Director, “The prize that Kaiser Blonde has won from the consumers, makes us proud and confirms that our passion is a commitment for us at Mythos Brewery, to design innovative and high quality products with special taste”.
The worldwide institutional “Awarded as Product of the Year” is the only who offers prizes and highlights the most innovative goods for massive consumption. The awards are a result of a process which is held through a research of the sector in Greece concerning the participants amount, in which the consumers have to choose the most innovative among goods of the organization.
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