It easily surpassed the 200 mark: some 270 exhibitors have registered for the ninth Bar Convent Berlin, about 100 companies more than just last year. All signs are pointing to growth for the leading premium trade show of the bar and beverage industry in Europe. As in prior years, the Bar Convent team has put a special emphasis on offering a top-notch programme. Visitors can look forward to five exhibition halls, eight sold-out stages and countless innovations from the international bar and beverage market. The Bar Convent will take place at Station Berlin on 6 and 7 October 2015.
Exhibitors from 30 countries
From AT for Austria to VE for Venezuela – once again this year, exhibitors will be travelling to Berlin from all corners of the globe to participate in the Bar Convent. Some 30 countries will be represented, dispatching renowned spirits makers such as Beam Global – Jim Beam, Borco Marken Import, Brown-Forman, Campari Germany, Diageo, Mast-Jägermeister SE and Pernod Ricard. IBRAC, the Brazilian Institute of Cachaça and DISCUS, the Distilled Spirits Council of the United States, have also booked large stand areas.
In total, 116 of the 268 exhibitors will come to Berlin from outside Germany. The largest exhibitor nation besides Germany will be Italy with 20 companies. Also represented strongly will be the Benelux countries with 17 exhibitors. Other notable European contingents at the Bar Convent will include Spain with nine companies and the UK with eight.
No less than twelve companies will be travelling to Berlin from the US, last year’s Country of Honour. Brazil, this year’s Country of Honour, is dispatching nine companies across the pond, offering visitors a chance to experience a multifaceted assortment of products from the land of cachaça. In addition, the Mexican industry will be onsite with six exhibitors.
Brazil presents cachaça
The largest country in South America has a rich spirits tradition. As this year’s Country of Honour, Brazil will put the spotlight on cachaça. Representing hundreds of cachaça producers across the country, IBRAC, the Brazilian Institute of Cachaça, will host a 70-square-metre stand in Berlin. What’s more, visitors can look forward to tastings with Brazilian journalist, blogger and cachaça expert Felipe Januzzi. As part of the lecture programme, IBRAC‘s Jairo Martins will discuss the history of the spirit.
“Made in GSA”
The Bar Convent continues its focus on the beverage industry in the German-speaking world. This year will see the debut of the “Made in GSA” area in Hall 8. Hosted in cooperation with the magazine Mixology, that space will be dedicated to products from Germany, Austria and Switzerland. Mixology created “Made in GSA” in 2006 as a platform to raise the profile of regional products in bars. Held since 2013, the popular “Made in GSA Competition” for bartenders set a new record this year with 66 products by 33 companies and 140 participating bartenders. This year’s winners – Alexander Mayer (Passage 46, Freiburg), Jan Jehli (The Parlour, Frankfurt) and Stephan Körner (Breidenbacher Hof, Düsseldorf) – will be presenting their drinks in the “Made in GSA” area.
Some 150 types of beer at Brew Berlin
Never before has there been so much new stuff at the Bar Convent: launched in 2013, Brew Berlin doesn’t just give the beer area a distinctive title, starting this year it will actually get its very own exhibition area in Hall 3. In addition, the dedicated, centrally located Brew Berlin stage will feature an extensive supporting programme on all things beer. Another premiere: a range of companies from innovative startups to small and medium-sized companies to major multinationals will be represented this year, reflecting the many facets of the industry.
The beer industry’s meeting place will feature 20 exhibitors, including AndUnion, Beck’s, Berliner Berg, Braukunst Berlin, BrauKunstKeller, CREW Republic Brewery, the Heiland brewery, Hofmark Brauerei GmbH, Intl. Brau Manufacturen GmbH, Kuehn Kunz Rosen, Lemke Berlin, Ratsherrn, SABMiller – Pilsner Urquell, Sander, Schneider Weisse and von Freude. They’ll present about 150 different types of beer altogether.
International beer experts will return to Brew Berlin, as well. They’ll offer up-to-date insights into the world of beer and entertain visitors with exciting creations and tastings. For the first time, a dedicated stage for beer talks will be set up to supplement the tastings and presentations on the main stage. Plans include a panel discussion on “Beer Bars – a new type of bar between pub and classic bar” with Dean Pugh (BrewDog), Bart Neirynck (Herman Bar), Maciej Skrzypkowski (Setka Pub, Poznan), Donald Burke (The Bird) and Adrian Sampson (Monterey). Other panel discussions will address topics such as, “Everyone wants craft, but no one can deliver”, “Growth & Export vs. Demand”, and “German Craft Beer”. Additionally, there’ll be lectures on “Beer Cocktails”, the “Master Class American Craft Beer” and “Beer in the Bar”.
Coffee culture in all its diversity
Exquisite hand-roasted beans. Full-flavoured indulgences. Exclusive syrups and ingredients. In a newly created exhibition area, the Bar Convent Berlin will for the first time add the latest coffee trends to its repertoire. Because as a lifestyle or luxury beverage, coffee often enhances the offerings in bars these days. Exhibitors will include market leaders and speciality roasters featuring innovative, user-focussed presentations of new creations and alternative preparation methods.
Lectures and panel discussions hosted by Berlin-based coffee expert Cory Andreen will take place on the Coffee Stage on both days. Taking place on Tuesday will be a discussion on a hot topic – cold-brewed coffee – plus a Cory Andreen lecture providing an outlook on the future of coffee. In Wednesday’s panel, Billy Wagner (Nobelhart & Schmutzig), Ramses Manneck (Industry Standard) and Craig Dortkamp (SoHo House Group) will provide tips on “Overcoming the Curse of Bad Coffee in Great Bars”. Their talk will be followed by a coffee tasting with various roasts. The evening session on the Coffee Stage will close out the day by highlighting coffee cocktails.
Renowned speakers on eight stages
Presentations, tastings, master classes and podium discussions: across eight stages, the Bar Convent Berlin will offer more education than ever before. The Mixology Stage will feature lectures by international experts as well as podium discussions with opinion leaders from the global bar and beverage community. This year’s participants will include Jeffrey Morgenthaler, Jörg Meyer, Phil Duff, Ian Burrell, Josh Harris, Joshua Fontaine, Jared & Anistatia Miller, Guillermo Fortaleza and many more.
Brands and distributors will host lectures, organise tastings and perform cocktail presentations at the Demonstration Bars A, B, C & D. Participants will include Chris Morris, Alex Kratena, Ryan Chetiyawardana, Bettina Kupsa and Stanislav Vadrna. On the second day of the Bar Convent, the Demonstration Bar D will be dedicated exclusively to beverage startups. Organised in cooperation with Distill Ventures, the “BrandStarter” event will offer practical tips for small-business owners and new entrepreneurs. Distill Ventures invests in young brands and provides them with support in areas such as development, production, financing, marketing and other aspects of business planning and management. Now their experts will share part of their know-how with visitors at the Bar Convent. Taking part among others will be Stephan Berg (The Bitter Truth) and Alexander Stein (Monkey 47).
Both Taste Forums will include beverage tastings, all of them conducted as blind tastings. This year, gin-book author Dave Broom will lead visitors on a journey through the world of gin, while Ian Burrell, in his role as Rum Ambassador, will host a guided rum tasting. Felipe Januzzi from São Paulo will focus on artisanal cachaça, Daniele Biondi on unmatured rum and Dom Costa on mezcal.
Opening event: Mixology Market
Kicking off the trade fair on the evening of 5 October will be the Mixology Market in Hall 6 at Station Berlin. Enjoy your first chance to clink glasses with colleagues, partners, customers and friends from the global bar community while enjoying beer, champagne and cocktails from renowned bartenders along with Berlin’s trendiest street food from about 20 different stands. Plus, watch a livestream of the 2016 Mixology Bar Awards ceremony.
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